Of the top 100 most viewed YouTube channels worldwide, 18 are dedicated to toys and toy unboxings Maker pulls in 1.5 billion views per month on its unboxing channels alone. The first toy reveal was in Sydney, Australia, by Bratayley (below), a trio of digital kid-sibling stars affiliated with Maker, who unboxed the Jedi Master Lightsaber on a set overlooking Sydney Harbour. The event, streamed live on the official Star Wars YouTube channel, rolled through Asia, Europe, Canada, South America and the U.S. overnight into Thursday morning.ĭisney Consumer Products chose to reveal the key “Star Wars: The Force Awakens” merch in partnership Maker, given the popularity of unboxing videos on YouTube. That will include a Disney Infinity 3.0 play set for “Star Wars: The Force Awakens,” to be available Dec. 18 theatrical premiere “to preserve the integrity of key movie moments,” the studio said. The toys also will be available to purchase at, and specialty retailers.Īnd the “Star Wars” merchandise avalanche isn’t over yet: an additional wave of products will be released closer to the film’s Dec. will open their doors at midnight Thursday, Sept. The YouTube unboxing videos led up to what Disney dubbed “Force Friday”: an event where retailers around the globe - including more than 3,000 Toys ‘R’ Us, Walmart, Target, Kohl’s and Disney Store locations in the U.S. In addition, Disney Store introduced the Star Wars Elite Series die-cast action figure line which includes warrior Finn, Rey and BB-8, Captain Phasma and Kylo Ren, as well as kids’ costumes for key characters, including voice-changing masks. Sphero’s app-enabled BB-8 motorized droid and 16-inch-high Yoda - who responds to voice commands and speaks 115 different phrases.Spin Master’s Air Hogs remote-controlled Millennium Falcon Quad and X-Wing Starfighter and.Hasbro’s BladeBuilders Jedi Master Lightsaber, Poe’s X-Wing Vehicle, Nerf First Order Stormtrooper Deluxe Blaster, Battle Action Millennium Falcon and Micro Machines First Order Star Destroyer.Mattel’s Hot Wheels Escape from Jakku Starship playset and assorted character cars.Lego’s Millenium Falcon, Poe’s X-wing fighter (pictured above) and Ren’s personal Command Shuttle.Jakks Pacific’s large-size (in 38- and 48-inch) action figures of Ren and a First Order Stormtrooper.Hasbro’s 6-inch action figures of villain Kylo Ren, Rey with cylindrical droid BB-8, First Order loyalist Captain Phasma, Poe Dameron and a First Order Stormtrooper.The toy unboxing event spanned an 18-hour block, with YouTubers in Disney’s Maker Studios network in 15 cities in 12 countries offering a first look at the range of merchandise from “Star Wars: The Force Awakens” set to go on sale Friday. PT: Disney, looking to ignite fan excitement for “ Star Wars: The Force Awakens” merchandise and the upcoming movie, kicked off a rolling series of live toy unboxings Wednesday evening featuring YouTube creators around the world. Stay tuned to StarWars.UPDATED, Sept. 4, 8 a.m. The ominous, shadowy figure and the red lightsaber he wields will be featured on Star Wars product packaging beginning September 4, 2015. A wide-range of products - from toys and collectibles, to books and comics, ebooks and apps, to apparel and lifestyle accessories - will be available at mass retailers and Disney Store locations worldwide, as well as on .Īlso revealed here for the first time is the packaging for Star Wars: The Force Awakens products, featuring the mysterious new villain, Kylo Ren. ![]() ![]() ![]() We’re excited to be part of the countdown to this enormous movie moment,” said Josh Silverman, executive vice president, global licensing, Disney Consumer Products.įans wanting to be the first to get their hands on Star Wars: The Force Awakens merchandise can set their hyperspace and social media coordinates now: They will be able to visit their local retailer starting at midnight on September 4, and are encouraged to document their experience using the hashtags #ForceFriday and #MidnightMadness. “Every lightsaber, every action figure, every LEGO set tells a story for generations of Star Wars fans, and this global event is a celebration of those stories. “Force Friday” - with stores around the world opening their doors at midnight for a special celebration of all things Star Wars. is thrilled to announce that Star Wars: The Force Awakens products will land in our galaxy on September 4, 2015, at 12:01 a.m. The next generation of Star Wars toys, collectibles, books, and apparel is in range. Get full details on the release of upcoming toys, collectibles, and more, plus a first look at packaging featuring new villain Kylo Ren!
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